This is digital living on the bright side
November 10, 2021
Today, we’re painting the town yellow (Norton yellow) and I’m excited to share Norton’s new brand promise and refreshed look.
This step represents our commitment to helping people live on the bright side and showcases all the goodness the digital world has to offer when you feel protected and in control of your digital life.
Today, digital life is just life. It is more important than ever that we shift how we think about Cyber Safety from fear of cybercrime to empowering people everywhere to shine a little more each day and make the most of their time spent online.
The Norton brand has grown from a leading antivirus provider to one of the most comprehensive Cyber Safety platforms in the world, and millions of people trust our products for their device security, identity protection, and online privacy. As your digital ally, we’ve evolved to help empower you to take control of your digital life. Now, we have a modern look to match.
Our yellow is brighter and bolder, signaling our optimistic view of the digital world. Our circle is open, demonstrating that Cyber Safety is for everyone. Our Checkmark is pixel-free and simplified to represent the ease of our solutions. And our N is still Norton, only a little friendlier. The result now reflects people at the center of Norton’s brand promise and a simple, approachable design that shines a light on our products and services.
This ushers in a new era for us, and signals Norton’s commitment to be the digital ally for consumers, as well as a catalyst for change in the industry.
While things may look a little different, Norton is still rooted in the protection people know and love, and our new look only reinforces our commitment to help empower you and your family to enjoy your digital life safely.
Say hello to the new Norton — this is digital living on the bright side.
Editorial note: Our articles provide educational information for you. NortonLifeLock offerings may not cover or protect against every type of crime, fraud, or threat we write about. Our goal is to increase awareness about cyber safety. Please review complete Terms during enrollment or setup. Remember that no one can prevent all identity theft or cybercrime, and that LifeLock does not monitor all transactions at all businesses.
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