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AI Scam Protection

Norton Genie: AI-powered scam protection

Norton Genie Scam Protection delivers 24/7 real-time scam detection that goes beyond traditional security tools, protecting you across texts, emails, and web browsing.

AI technology to protect against advanced threats

AI Scam Protection - Deepfake face recognition

Deepfake protection

Norton's advanced Al technology uses the power of the AI PC’s NPU to automatically detect deepfakes and identify financial scams (e.g., investment scams, crypto scams, giveaway scams) in streaming video.1,2 No AI PC? Try Deepfake Protection early access in Norton Genie AI Assistant.

1 Automatic detection is available for YouTube videos in English only.
2 Qualcomm Snapdragon X Series chips only.

text message and call protection - a woman checking her messages on her phone

Text message protection

Safe SMS detects scams in text messages, offering up to 10x better scam detection.*

*Based on Norton internal testing comparing SMS scam detection with Genie to the previous version without it.

Internet browsing protection - a woman checking her email on her laptop

Internet browsing protection

Safe Web uses AI to analyze websites for scam indicators, preventing you from visiting fake e-stores and phishing sites.

Norton Genie AI-Powered Assistant - product shot of Norton Genie

Norton Genie AI-powered assistant

Get answers to general Cyber Safety questions and information about Norton products, find scams in texts and emails, and even identify deepfake YouTube videos.

Norton Genie Scam Protection

Find the right scam protection for your needs

Norton AntiVirus
Plus
£ 34.99 first yr

Automatically renews at
{ar}/year, unless the renewal is cancelled.
Price is subject to change.
Subscription details below.*

Buy now
  • 1 PC, Mac, tablet, or phone
  • Genie Scam Protection
  • Antivirus, malware, ransomware, and hacking protection
  • 100% Virus Protection Promise2
  • 2 GB Cloud Backup‡‡,4
  • Password Manager
Norton 360
Standard
£ 24.99 first yr

Automatically renews at
{ar}/year, unless the renewal is cancelled.
Price is subject to change.
Subscription details below.*

Buy now
£ 69.99 first 2 yrs

Automatically renews at
{ar}/year, unless the renewal is cancelled.
Price is subject to change.
Subscription details below.*

Buy now
  • 1 PC, Mac, tablet, or phone
  • Genie Scam Protection
  • Antivirus, malware, ransomware, and hacking protection
  • 100% Virus Protection Promise2
  • 10 GB Cloud Backup‡‡,4
  • Password Manager
  • VPN private connection
Norton 360
Deluxe
£ 89.99 first yr

Automatically renews at
{ar}/year, unless the renewal is cancelled.
Price is subject to change.
Subscription details below.*

Buy now
£ 169.99 first 2 yrs

Automatically renews at
{ar}/year, unless the renewal is cancelled.
Price is subject to change.
Subscription details below.*

Buy now
  • 5 PCs, Mac, tablets, or phones
  • Genie Scam Protection
  • Antivirus, malware, ransomware, and hacking protection
  • 100% Virus Protection Promise2
  • 50 GB Cloud Backup‡‡,4
  • Password Manager
  • VPN private connection
  • Parental Control‡
  • Dark Web Monitoring§
Norton 360
Advanced
£ 149.99 first yr

Automatically renews at
{ar}/year, unless the renewal is cancelled.
Price is subject to change.
Subscription details below.*

Buy now
£ 299.99 first 2 yrs

Automatically renews at
{ar}/year, unless the renewal is cancelled.
Price is subject to change.
Subscription details below.*

Buy now
  • 10 PCs, Mac, tablets, or phones
  • Genie Scam Protection
  • Antivirus, malware, ransomware, and hacking protection
  • 100% Virus Protection Promise2
  • 200 GB Cloud Backup‡‡,4
  • Password Manager
  • VPN private connection
  • Parental Control‡
  • Dark Web Monitoring§
  • Identity Restoration Support
  • Credit Report and Score18
  • Credit Alerts18
  • Stolen Wallet Assist
  • Social Media Monitoring17
  • Financial Monitoring 

Frequently asked questions

How can you spot a scam?

Scams often use urgency, impersonation, and deception to trick victims into providing personal information or money. Here are common red flags:

  • Unsolicited requests for personal information via email, phone, or text.
  • Urgent threats (“Your account will be locked!”) or too-good-to-be-true offers (fake prizes, investment scams).
  • Misspellings, generic greetings, or unusual formatting in messages.
  • Unfamiliar links or attachments that lead to fake login pages or malware.
  • Requests for payment via gift cards, cryptocurrency, or wire transfers.

If unsure whether a message is legitimate, consider using Norton Genie Scam Protection to help identity scams before taking action.

How does AI-powered scam detection work?

AI-powered scam detection analyzes patterns, language, and behavioral indicators in messages, emails, calls, and websites to detect fraud. Norton Genie Scam Protection uses:

  • Natural language processing (NLP): Detects scam-related wording and hidden fraud patterns in text.
  • Machine learning: Trained on millions of scam attempts to recognize phishing, deepfake scams, and fraud techniques.
  • Real-time analysis: Flags suspicious emails, texts, and calls before they reach you.
  • Beyond URL filtering: AI can spot scams without needing a malicious link, unlike traditional filters.

How can Genie Scam Protection protect me from phishing and fraud? 

Norton Genie is a bundle of AI-powered scam protection tools that help identify phishing, fraud, and scams before you fall victim. Features include:

  • Deepfake Protection: Automatically identifies financial scams in streaming video.
  • Safe SMS: Detects scam texts and fake delivery notifications.
  • Safe Web: Blocks phishing sites and fake e-stores before you visit.
  • Scam Dashboard: Provides scam tracking insights and protection updates.

Expert security advice just for you

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What is phishing and how not to fall for it?
Scams What is phishing and how not to fall for it?
Find out what phishing is, about its types, how to spot it and what to do if you click on a phishing link.
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Scams Phishing email examples and how to identify them
These are the most common phishing email examples with tips on how to identify and avoid them.

System Requirements

Norton VPN is available for Windows™ PC, Mac®, iOS and Android™ devices, Google TV and Apple TV. Windows support includes devices using x86/x64 and Snapdragon X (Plus and Elite)/ARM chips. It may be used on the specified number of devices during the subscription term. VPN availability subject to restrictions in certain countries, please check your local laws

Windows™ Operating Systems

Microsoft Windows 11/10 (all versions except Windows 11/10 in S mode),

Microsoft Windows 8/8.1 (all versions)

Microsoft Windows 7 (32-bit and 64-bit) with Service Pack 1 (SP 1) or later.

 

Mac® Operating Systems

Mac running the current and previous two versions of Apple® macOS.

Android™ Operating Systems

Androids running 10.0 or later. Must have Google Play app installed.

Google TV running Android TV OS 10.0 or later.

iOS Operating Systems

iPhones or iPads running the current and previous two versions of Apple® iOS.

Apple TV running the current and previous version of Apple® tvOS.

Browser extension

Google Chrome

Microsoft Edge for Windows

Mozilla Firefox

Not all features are available on all devices and platforms.

Parental Control, Cloud Backup, and SafeCam are not supported on macOS or Windows in S mode.

Windows support includes devices using x86/x64 and Snapdragon X (Plus and Elite)/ARM chips.

Versions using Snapdragon/ARM do not include Parental control.

Windows™ Operating Systems

Compatible with Microsoft Windows 11

Microsoft Windows 10 (all versions)

Microsoft Windows 8/8.1 (all versions). Some protection features are not available in Windows 8 Start screen browsers.

Microsoft Windows 7 (all versions) with Service Pack 1 (SP 1) or later with SHA2 support

Mac® Operating Systems

Current and previous two versions of Mac OS.

Features not supported: Norton Cloud Backup, Norton Parental Control, Norton SafeCam.

Android™ Operating Systems

Android 10.0 or later. Must have Google Play app installed. Multi-user mode not supported.

iOS Operating Systems

iPhones or iPads running the current and previous two versions of Apple® iOS.

No one can prevent all cybercrime or identity theft.

* Important subscription, pricing, and offer details:

  • Details: subscription contracts begin when the transaction is complete and are subject to our Terms of Sale and License & Services Agreement. For trials, a payment method is required at sign-up and will be charged at the end of the trial period, unless cancelled first.
  • Renewal: subscriptions automatically renew unless the renewal is cancelled before billing. Renewal payments are billed annually (up to 35 days before renewal) or monthly depending on your billing cycle. Annual subscribers will receive an email with the renewal price beforehand. Renewal prices may be higher than the initial price and are subject to change. You can cancel the renewal as described here in your account or by contacting us here.
  • Cancellation & Refund: you can cancel your contracts and get a full refund within 14 days of initial purchase for monthly subscriptions, and within 60 days of payments for annual subscriptions. For annual renewal payments (including post-trial payment), you can get a pro-rated refund of the remaining months left in your term. For details, visit our Cancellation & Refund Policy. To cancel your contract or request a refund, click here.

1 Based on a test of eight other leading VPN products selected by Gen in the VPN Products Performance Benchmarks report conducted by PassMark Software commissioned by Gen, November 2023.
2 Requires an automatically renewing subscription for a product containing antivirus features. For further terms and conditions please see norton.com/virus-protection-promise.
4 Only available on Windows systems (but not in S mode or on ARM processors).
6 Location Supervision features are NOT available in all countries. Click here for details. To work, the child’s Android or iOS device must have Norton Family app installed and be turned on.
17 Social Media Monitoring is not available on all social media platforms and the features differ between platforms, for details go to: norton.com/smm. Does not include monitoring of chats or direct messages. May not identify all cyberbullying, explicit or illegal content or hate speech.
18 Norton Credit Portal features can be accessed following successful registration and verification. Available to those over 18, who are residents of UK, IOM & Channel Islands. Full Terms and conditions apply. Norton Credit Portal features are provided by TransUnion International UK Limited, which is registered in England and Wales with company number 3961870 and is authorised and regulated by the Financial Conduct Authority under registration number 737740. Financial Conduct Authority authorisation can be checked on the Financial Services Register at www.fca.org.uk.
‡ Monitoring available on Windows™ PC, iOS and Android™ devices. Not all features available on all platforms.
‡‡ Requires your device to have an Internet/data plan and be turned on.
§ Monitoring not available in all countries and varies based on region.

The Norton and LifeLock Brands are part of Gen. LifeLock identity theft protection is not available in all countries.

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